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I rarely buy beef, and when I do, it’s from a local farm where I know the rancher and the cattle and the conditions under which they were raised. Stories like this simply reinforce my dedication to buying local from known sources.
I know there are those people who will use this for advocating vegetarianism, and for some people, that might be the right choice.
I'd rather see this work to make people - particularly those involved in any portion of providing food - more careful about the food they handle. Everything deserves to be treated with care and with consideration. Animals raised to be food are still living beings. No matter what their end in life will be, they deserve to live that life in health and cleanliness and comfort, and their death should be as painless and easy as possible. There's no need for us to be crude and careless about their lives and deaths.
I don't like buying meat from huge corporations. Sure, their meat is cheaper, but at what ultimate cost? Articles like this one tell us clearly what that cost is.
An extra buck or so per pound means many things - we are more mindful of the origins of the meat we eat, we treat the animals with more care, we eat less meat, we treat the meat we eat with more understanding of its taste and nutrition - and all of these are Good Things.
Know where your food originates.